Book Launch Promotion Ideas
“Collaboration is how I’ve kept my momentum during slow launches. When you’re accountable to someone else, you show up harder—and together you reach more readers than either of you could alone https://netent-software.com/.” –Rachel Aaron, The WriteTreat Zoom sessions
6. Utilize social media platforms consistently. If you use social media (and you should), it’s important to use it regularly. People will forget you if you only post once in a blue moon, and they may even decide to unfollow you.
“Your event isn’t over when the Zoom call ends. The follow-up—that’s where you build a relationship. And relationships sell more books than any one-time promo blast ever could.” –Rachel Aaron, The WriteTreat Zoom sessions
Book Promotion Ideas
Libraries aren’t always looking to acquire, but those that are may be interested in your title, if you pitch it exactly right. Make sure your book is available through a wholesaler, then contact your local libraries and make your case. The good news here is that there’s a domino effect: once you’ve gotten your book into one library, it becomes easier to get it into others.
Libraries aren’t always looking to acquire, but those that are may be interested in your title, if you pitch it exactly right. Make sure your book is available through a wholesaler, then contact your local libraries and make your case. The good news here is that there’s a domino effect: once you’ve gotten your book into one library, it becomes easier to get it into others.
If you’re a better speaker than a blog post writer, you can also offer yourself up as a podcast guest. Just make sure, as always, that any podcasts you’re on are relevant to your audience. For example, if you’ve written a book about DIY home improvement, don’t pitch yourself to a podcast about the most swoonworthy couples in Jane Austen’s novels; find a lifestyle or life hacks podcast instead.
At events like these, every person you meet is a potential new fan, so have event-friendly giveaways ready to win them over. Examples include: copies of your book, buttons and stickers, and other small bits of merchandise to help people remember you.
Head of Content at Reedsy, Martin has spent over eight years helping writers turn their ambitions into reality. As a voice in the indie publishing space, he has written for a number of outlets and spoken at conferences, including the 2024 Writers Summit at the London Book Fair.
Take your cross-promotion to the next level by co-hosting a webinar. This can either outright promote both your books, perhaps as a mutual Q&A session (the pros do this all the time!), or it can be on another topic where you share knowledge and audience interest. Just be sure you’re mentioning your titles in there somewhere.
TikTok Book Promotion Ideas
There you have it, folks—your crash course in BookTok marketing. From algorithm hacks to content creation tips, you’re now armed with everything you need to make a splash in TikTok’s book-loving community. Remember, authenticity and engagement are your secret weapons. So charge up that phone, unleash your bookish creativity, and get ready to BookTok your way to the bestseller lists!
Lloyd Devereux Richards, a full-time attorney and father of three, had a dream of becoming a successful writer. It took him 14 long years to write his thriller book, Stone Maidens, and another 11 years to wait for it to take off. But that all changed when his daughter posted a 16-second TikTok video, asking people to buy her father’s book. In just one week, the video went viral and Stone Maidens hit number one on Amazon, turning Lloyd into an overnight sensation. The experience has taught him never to give up on his dreams and always persevere, no matter how long it takes.
We’ll interview the author and post those questions and answers on blogs and social medias so that readers get to know about author and his book. This will make author famous along with his book among the reading community.
Watch popular videos from other authors and readers in your genre. Also, look for readers and Booktokers who have reviewed/shared videos about comparative titles. See what formats and tones they use. Get inspired and try to implement their strategies.
Book Club Promotion Ideas
Authors often find themselves in unfamiliar territory when it comes to book promotion. Let’s be honest—most of us started writing because we love to tell stories, not because we wanted to master marketing strategies. Yet, getting your book into the hands of eager readers takes more than beautiful prose; it requires smart, strategic promotion.
Let’s start with the foundation: the places you’re sending readers to actually learn about—and buy—your book. These landing pages (also called “funnels” by the marketing folks) work behind the scenes to make your book discoverable and desirable. Check out an in-depth resource here on the Pagewheel blog on each of these and how to easily create them:
Here, you’ll find practical advice on book marketing, book reviews (typically nonfiction and women’s fiction), inspiring author interviews, and strategies to help you connect with readers and amplify your message. My goal is to support you in building your author brand and making your book a powerful tool for your business.Connect with me on social:
Consider pitching the similarity between your book and prior podcasts. You can use search engines to find podcasts aggregators and browse their portfolio of recordings to find popular podcast about books.
If you offer services—whether you’re a freelancer, coach, consultant, or virtual assistant—having a professional proposal template is a game-changer. This week during our Monday Live Q&A Workshop, we explored how to not only create that proposal (or any digital product), but also how to package, brand, and sell it using Pagewheel in minutes. Here’s how…
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